3 Reasons to Plan Your Business In Powerpoint

I saw one of my friends writing his business plan in power point and thought “what the hell is going on over there?!?!?” I was judging. Hardcore judging. I was a business major and had always started my businesses with at least a somewhat formal written business plan. Then I tried it. BRILLIANT.   It is amazing because it keeps you succinct. Just like you don’t want 7,000 words on a PPT from a presenter, you aren’t going to write a powerpoint slide with 7,000 words. It’s a bit of a brain trick because although you know you are writing a plan, you see a powerpoint. It’s easier to navigate. How many times have you written out a dumb long word document and then can’t find a damn thing in it?!??! Your only saving grace? CTRL + F because the document is a mess!!! Welp Power point alleviates that because there’s […]

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3 Types of Alternative Business Plan

Business plans are necessary. They keep you on track with your goals and keep you accountable to your vision. But as I have shared over and over, business plans don’t have to be evil. Streamline your business plan with one of these alternate models:  1.Pinterest – I love the idea of a visual business plans. Pinterest is my absolute favorite way of creating a business plan. Not only does it capture the spirit of your dream, it gives you tangible things to look forward to. It is a constant source of inspiration.  The fallacy of most business plans is not that they are terrible, even though they are, it’s that you never revisit it to remind yourself of your goals and benchmarks. You will WANT to revisit your Pinterest Business Plan to see the pictures and assess how far you have come. It is an easy visual checklist for your […]

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7 Steps For Overcoming Plan Paralysis

You have an idea. Awesome!! Congrats!!! Don’t you even think about sitting down to write a business plan. Long, drawn out business plans are a critical error and can prove to be an insurmountable hurdle between your idea and an actual business. Often, we get so obsessed with planning every little detail that we never get around to executing OR we research so extensively and talk ourselves out of our own plan OR we overwhelm ourselves with so many options in our ever grander 20 year business plan and can’t figure out where to begin. Ever been there? Yeah? That’s plan Paralysis. Forget the plan and put your idea in action. 1. Research. Focus your research efforts on competitors in your market. Don’t overthink this – get into your good girlfriend google and keep a spreadsheet with general information about your competitors, especially their strengths and weaknesses. You may find […]

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3 Simple Steps for Creating A Weekly Calendar

I have this magical master calendar that helps me get things done. Without it, I would be completely lost and alone… curled up in a corner with my hair all over my head staring blankly at my computer from a distance wondering what on earth I should be doing. It’s an excel spreadsheet with a weekly planner on one page and the business strategy on another, funnels if you’re fancy. It has literally changed my life. It’s very easy to make in just a few simple steps. 1. Observe yourself. For a week, keep a running list of things you do. In one column write what you did, and in another write the frequency with which you did it. For my ecommerce business, I observed that I edited photos for my site, added the photos to poshmark, ebay, and my site, and shared listings on poshmark to gain followers. You can totally […]

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7 Things You MUST Include In Your Master Calendar

I LOVE my weekly calendar. It really is the GOAT. More on that later in the week. Here are the most important things I include in my master schedule: 1. Admin tasks This is the bullshit you don’t want to do that keeps your business moving. Editing photos, tracking your stats, financials, organizing. If you don’t schedule time for it, you won’t do it. Either plan for it or pay someone to do it. 2. Time to execute This was a lightbulb moment from a Mattieologie  webinar. It’s cute that you know you want to post 3 days a week. WHEN are you going to write those posts?!?!? That needs to be written on your schedule. Same for planning your social media automated sharing. Plan a day to schedule them all – it is not sufficient to say you want to do it. 3. Promote When are you hopping on social? For […]

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7 Reasons Pinterest Is Better Than Your Business Plan

I openly stan for Pinterest. It is easily my favorite social platform. I found so much clarity when I started using Pinterest as more than just a home to my pretty pictures and miscellaneous articles. In chats with my accountability partner, we both realized we needed to take some time to look at the big picture and set realistic goals for our businesses. Given that we were both contract attorneys at the time and I was already in a full on love affair with Pinterest, I thought we could use it as a tool. It has been INCREDIBLE. As a person who has written her fair shared of business plans, Pinterest proved to be a much more palatable solution than opening a word doc and filling in headings. 1. It gets to the why. One of my favorite quotes by Eli Weisel is  “he who has a why to live […]

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Eliminate These Phrases From Your Vocabulary

I am the queen of procrastination. I can remember being in elementary school and being up enduring my mother’s yelling because I had waited until the last minute to make some poster. Or type a one page book report. Or waiting until 10 mins before my mother came home to even consider cleaning my room, which at that point was mainly shoving everything under my bed. I know procrastination life well. Not too long ago, I realized all my procrastination started with the words “I need to…” or “I have to…” or “I need to do better about…” Quit saying those things. They are NOT helpful. They are NOT actionable. Here’s a thought. JUST DO IT. If you are in a down moment when you realize you “Need” to do something, you could just take a moment and do it. If you’re busy, add it to you daily to do […]

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